This Friday, the music God’s have answered your prayers and bough in music from Drake, Lil Durk’s OTF, Rare Sound, OMB Peezy and Tory Lanez!
Look’s like its bout to be a party, unless you’re in a lockdown – don’t party.
Tory took to Instagram on Wednesday to address how his r&b capsule Playboy was very different from his 2019 works. He said his team and him made music completely from scratch, “this project is a movie.”
The Toronto native has been consistent regarding his music release over the past year and a half.
Playboy contains a total of 12 tracks and includes an appearance by Chris brown, who was also featured in Tory’s 2019, Chixtape project.
Late last year, Tory was cancelled by many people on social media for being accused of shooting Megan Thee Stallion last summer. Despite, the buzz, he has kept his grind on and released Playboy. Although the L didn’t affect Tory’s work ethic, it definitely had an impact on how streaming platforms viewed it.
Due to what transpired between Tory Lanez and Meghan Thee Stallion, streaming platforms have censored the release and don’t showcase the album on homepages.
Tory Lanez said over Instagram, ’m not tryna single out any platforms …. at all … I JUST ASK THAT AT THIS POINT … I get treated FAIRLY,” Tory writes in the caption of his latest post. “… as an independent artist … and as a BLACK BUSINESS .. I ACTIVELY still make the platforms money with my music … So it should NOT BE RIGHT .. for any platform to CENSOR AND SILENCE ME FROM THE EDITORIAL PLAYLIST OR HOME PAGES OF THESE PLATFORMS THAT HELP TO GIVE EYE BALLS TO YOUNG ARTIST … I’ve stayed cool for the last 2 projects … BUT THIS IS JUST NOT FAIR .”
Tory Lanez first Rapper to launch NFTs
Although Tory feels like he’s being treated unfairly by streaming platforms, he is the first rapper to ever launch NFTs for unreleased music. Playboy sold out in minutes and made $350K by selling 3 songs.
Tory collaborated with leading blockchain company Bondly.Finance. Most people would call this an unothodoz method of releasing music however through this, fans and NFT collectors are able to prove ownership of music.
Lanez has become the highest streamed, independent artist to release full songs as NFTs before having an album release on other digital streaming platforms.
This album is one of the biggest releases of my career, so I had to make the release strategy bigger than ever,” says Lanez.
He further added, “This meant getting the tracks to my superfans early before the album hits on Friday. So I’m dropping my first NFT, allowing 450 fans to get 3 unreleased tracks from my discography and a chance to meet and hang out with me digitally.”
PLAYBOY drops the same night as Drake’s Scary Hours 2
Tory Lanez tweeted out optimistically, “Me and @drake both dropping on the same day… great day for music,” Thursday night addressing the release of Drake’s Scary Hours 2 in the same night.
This has fans confused and a lot felt like Drake’s music is bound to overshadow Lanez’s release. Comments like, “Why is he happy his album not gonna get listened to,” sparking on Twitter. Tory shut down the hater saying, “Yes yes . Swallowed by models … for my music being so good …. yes yes great day.”
The two GTA natives have never had any actual beef to be publicly recognized. Although Lanez is newer to the music and entertainment scene, he has released hits over the years.
Although the memes seem to be coming through, there are fans delighted to have music drop the same night, with Twitter user saying, “Friday bout to be a party.”
READ MORE: DRAKE’S SCARY HOURS 2 IS HERE!